WIPO Strengthens IP Awareness at FLAsia and Trade Expo Indonesia 2025

The WIPO Singapore Office (WSO) successfully showcased its global intellectual property (IP) services at two major regional events: Franchising & Licensing Asia (FLAsia) in Singapore and the 40th Trade Expo Indonesia (TEI) in Jakarta. These engagements mark significant milestones in WIPO’s efforts to empower businesses through IP-led growth and strengthen collaboration with ASEAN stakeholders.

Driving IP Awareness at FLAsia

Held at Marina Bay Sands from September 18–20, 2025, FLAsia attracted over 4,000 visitors and 450 brands across diverse sectors. WSO hosted an interactive booth highlighting WIPO’s Madrid System and eMadrid portal.

A key highlight was the panel discussion, “Driving Growth through IP Mediation”, organized by the WIPO Arbitration and Mediation Center. The session emphasized the strategic role of mediation in franchising and licensing agreements and promoted the WIPO–ASEAN Mediation Programme (AMP+) as a cost-effective dispute resolution tool.

Expanding IP Horizons at TEI

From October 15–19, 2025, WSO participated in TEI—the largest trade exhibition in Indonesia—which welcomed over 30,000 visitors from 131 countries. For the first time in TEI’s 40-year history, franchising and licensing featured prominently, signaling growing interest in IP-driven business models.

WSO’s booth offered complimentary IP advisory sessions, all fully booked across five days. These sessions, led by IP lawyers from K&K Advocates, guided enterprises on trademark registration and global brand strategies.

WSO also hosted a panel entitled “Power Tips for Brand Protection in Overseas Markets”, featuring invited speaker Ms. Ibu Risti Wulansari, Co-Founding Partner of K&K Advocates, alongside Ms. Thitapha Wattanapruttipaisan, Director of WIPO Singapore Office. The discussion provided practical insights into leveraging the Madrid System for international expansion. (Source from WIPO)