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China to establish brand value assessments
Liu Junchen, deputy director of the State Administration for Industry and Commerce, announced last week that China will establish an official brand value assessment system that will be "the most authoritative and impartial". The China Brand Research Institute, jointly set up by Renmin University of China and the China Trademark Association, will be responsible for compiling the system. An evaluation result is due to launch by the end of this year.
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