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Strengthening Communication and Promoting Internationalization of Trademark work and China Brands – Liu Junchen met with INTA CEO Etienne Sanz de Acedo

  • 2016-01-29
  •   On January 13, Liu Junchen, vice minister of SAIC met with the visiting INTA CEO Etienne Sanz de Acedo. Liu Junchen hoped to strengthen communication and promote the internationalization of China’s trademark work and China brands.

      Liu Junchen introduced him SAIC’s functions, China’s business system reform and trademark progress. He expressed that China’s government was undertaking an overall reform. The business system reform was a first step for the overall one, which facilitated business registration, incented entrepreneurship and innovation and increased market entities. Currently, China has 7.7469 million market entities, and daily increased 12,000. Meanwhile trademark applications also grew quickly. There were 2.876 million applications received in 2015, ranked number 1 in the world for 14 years.

      Liu Junchen stressed that Chairman Xi Jinping initiated a change from Chinese-made to Chinese brand. SAIC highly valued this change. Therefore SAIC improved trademark examination efficiency and promote the facilitation of trademark registration to tackle the quick increase in trademark application. SAIC also innovated supervisions on hot issues including bad faith registration and internet infringement, and strengthened trademark exclusive rights protection. In 2015, China Trademark Association jointly with Renmin University founded China Trademark and Brand Research Institute, to conduct brand value research, and to build objective and honest evaluation system for brand. Because there were not many international famous Chinese brands, SAIC would like to strengthen international cooperation in trademark and to promote Chinese brands’ reputations.

      Etienne Sanz de Acedo highly appreciated SAIC’s work achievements in trademarks. He expressed that INTA cherished the cooperation with China and INTA currently had 236 Chinese members. In 2016, INTA would open its Beijing Office, and organized its board meeting in Beijing, first time outside European and American area. INTA would closely follow China’s “popular entrepreneurship and mass innovation” strategy and the Belt and Road Initiatives, to promote cooperation in brand values and to provide service for overseas protection for Chinese trademarks.  

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